THE SHEFFIELD STEELERS TRUST MSC NUTRITION
In August 2017, MSC Nutrition announced a new partnership with the Sheffield Steelers. This is the first time MSC Nutrition have partnered with an Ice Hockey team. We are thrilled to continue this partnership for a 2nd season.
We are delighted to be working with a team that has been at the forefront of the British Ice Hockey Leagues and Championships since they were founded in 1991. Their most recent successes include becoming 2017 Playoff Champions and being Elite League Champions for the last two seasons consecutively.
The Steelers believe in implementing the correct recovery model and quality food, in conjunction with high quality Informed-Sport accredited supplements. This is crucial to sustaining such a high level of performance throughout their physically demanding season. A typical weekend for the Steelers can consist of two games at opposite ends of the country less than 24 hours apart, along with playing during the week. Such high-level demands on the players, make the emphasis on an athlete’s recovery even greater.
Overcoming these demands was also a fresh challenge to the MSC Nutrition team and we were excited to work alongside the Steelers’ coaching staff, players and Head of Performance Danny Mawer to maximise the players performance and develop bespoke products to allow the athletes to recover sufficiently.